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Yingzeng, ("Ying") is a founder and director of ChinaWhys, a risk management and supply chain services consultancy that provides creative approaches to critical business problems in China. ChinaWhys offers discreet risk mitigation solutions, internal process audits, due diligence and commercial investigation services to corporate clients in matters of great importance and sensitivity across the Greater China region and beyond.
Ying has been in business for more than 25 years during which time she has served as a financial controller in the US and Hong Kong, and as a high-level advisory consultant in China. She has performed extensive financial planning work, advised multinational corporations setting up manufacturing operations in China and conducted financial feasibility studies for foreign venture capital investments. Her industry experience covers computer, telecom components, integrated circuits, PCB, optical system, special materials, chemicals, medical products, food processing, beverages, auto components, wholesale, retail and professional services. As a corporate strategy consultant, Ying has also advised clients on competitive strategy and China market development.
Ying has hands-on experience in all aspects of operational process and is experienced in operational/financial audit to identify management control weakness, FCPA-style bribery concerns and fraud risks. She has worked on numerous pre-transactional due diligence projects and on complex fraud investigations at multinational operations in China. Her successes have included solving a supply chain fraud by establishing activity links to capture criminal evidence for a U.S. food manufacturer, and pinpointing weak HR policies as a threat to effective control for a European retailer. She also led a large-scale investigation into bribery and kickbacks at one of the world's top PC manufacturers, in which her evidence led to top-level dismissals and a thorough reorganisation.
Ying is a Certified Fraud Examiner (CFE) and holds an MBA from the John Anderson Graduate School of Management of the University of California Los Angeles (UCLA) as well as a Bachelor of Science from the School of Business of San Jose State University. She has served as Chairperson of the Transportation and Logistics Forum of the American Chamber of Commerce in China.
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